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Telephone Tracking enables you to track calls from your website and understand exactly what advertising activity brought them there; whether it was from another website, Google or your own paid search effort.
So no more will you need to figure how your caller has found you.
Telephone monitoring is a vital tool for any business that spends money on advertisements across multiple channels. Customers with AdWords possess an intrinsic need to track the calls that are relevant to their keywords, to be able to understand which keywords deliver call conversions. AdWords Call Tracking With no visibility of telephone conversions, it’s simply not feasible to figure out if your investment from the keywords on your portfolio is providing value or not. Is just monitoring AdWords telephone conversions enough?
Most customers are looking to track not just PPC, but additionally SEO, Display, Affiliates, Social Media in addition to Offline campaigns like TV, Direct Mail, Radio, Print media & trade show traffic and of course Bing PPC traffic. This is where the energy of a 3rd generation call monitoring system like Call Conversions Tracking comes from, since it lets you see your ROI for each of these vital channels not only Google PPC. This can be essential actionable data letting you optimise the effectiveness of each of your marketing and advertising channels, key to the success of any business.